The Role Of Mass Media In Our Life Essay

Today our life is full of mass media. Our day begins with a newspaper delivered to us with our morning cup of tea. Some of us switch on to radio or TV while getting ready for the day and try to absorb the latest developments since the newspaper went to bed (sent for printing) last night.

Both on radio and TV advertisements are sandwiched between news items and songs as the case may be. These advertisements try to influence our minds about what we should eat, drink, wear or buy in general.

They even caution us against diseases like AIDS, remind us about polio drops, inform us about forthcoming films and motivate our thinking in a subtle manner. Before leaving home for the day some of us check and reply our e-mails like we used to see our mail boxes.

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Some of us even log on to our favorite sites for news and information. After getting ready the moment we hit the road we are bombarded by hoardings, banners, stickers, and bill boards cajoling and coaxing us to do this and not to do that.

Those of us who travel by car immediately tune in to the FM and get a fresh dose of information education and entertainment. In our college or workplace we are fed lot more information through books, CDs, notes and lectures. After the class or office we may decide to go for a film and get into a make believe world around us. A running TV channel greets us on returning home and we are so tired that we just collapse into a sofa or bed to see whatever is being shown.

If we don’t like one channel we surf and see another. Before going to bed we once again visit a website or chat on the ICQ with a friend. This is how press or media is controlling our life and mind.

Essay Roles of Mass Media in Society

973 Words4 Pages

Roles of Mass Media in Society
Term of mass media or press has been used since around ten decades ago. At early age, type of mass media that society knows was only printed mass media such as newspaper, flyer, or brochure, but as the century goes by, other type of mass media, such as television, radio and internet, began to appear. In a society, mass media has many functions, due to its capability; mass media could bring not only positive effects but also negative effects to society. Nevertheless, mass media still needs to follow the ethics which are set by each country.
Mass media is one thing that influenced the movement of the society as it is today. Mass media is also known as social institution which affects the paradigm of society.…show more content…

Roles of Mass Media in Society
Term of mass media or press has been used since around ten decades ago. At early age, type of mass media that society knows was only printed mass media such as newspaper, flyer, or brochure, but as the century goes by, other type of mass media, such as television, radio and internet, began to appear. In a society, mass media has many functions, due to its capability; mass media could bring not only positive effects but also negative effects to society. Nevertheless, mass media still needs to follow the ethics which are set by each country.
Mass media is one thing that influenced the movement of the society as it is today. Mass media is also known as social institution which affects the paradigm of society. However, the society could also influence the mass media, because consumers' thirst of information, mass media has to give information based on society's need. Even so, mass media has to know its limit in influencing the society, if the limitation is exceeded, it can lead to disunity caused by differences in perspectives. In addition, other than influencing the society, the functions of mass media are divided into six other categories.
The first one is to educate people. In this world where everything quickly changed, people need to know what happen in their surroundings. As information provider, mass media needs to give useful information to the consumers. Every content which is provided, both direct and indirect, with its transparency can

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