Advertisement Analysis Essay Writing Guide
Advertising plays a huge role in modern life. It interrupts TV and radio programms, decorates (or defaces) the sides of buildings and sometimes it seems like it’s the main function of the internet. It’s estimated that over $450 billion is spent on advertising every year, nearly a third of it in the United States alone.
The advertising industry hasn’t always been measured in US dollars either, because it’s old; Roman sesterces used to pay for quite a lot of it (both political and commercial advertising materials have been found in the ruins of Pompeii) and archaeologists have discovered ancient Egyptian posters that they think were advertisements.
With all this history and money involved it’s no wonder that advertising is a much-discussed subject, and a common essay topic is the analysis of an advertising campaign. Most essay writers aren’t advertising professionals though, so what’s the best way to go about it?
Introduce the product or service being advertised
It doesn’t matter if it’s an insurance company, a political party or a new brand of salad dressing; don’t assume that your reader has heard of it. Make sure to give a short history, a description (and perhaps how it compares with some competitors) and an idea of its market share.
Discuss who the advertising is aimed at
It’s almost impossible to make an advert that’s going to appeal to everyone, unless you’re selling a tree that money really does grow on, so every advert has a target audience. The target audience will influence its style, so in turn the style can be used to work out the target audience. For example an advert that uses skateboarding images is aimed at teenagers; an offer of payday loans is aimed at people who can’t manage money and don’t look like learning any time soon.
Estimate how popular the advert has been
This used to be quite difficult to work out. Often it was a matter of seeing how many people bought a newspaper that the advert was in (or watched a TV programme that it interrupted) and guessing what percentage paid any attention. Now, though, the internet makes it much easier to track. Popular adverts, especially if they’re amusing, often go viral. When this happens social networking sites like Facebook and YouTube make it easy to see how often they’ve been viewed and forwarded. Just make sure it’s not being forwarded with a tag that says “Look at this dumb advert LOL!”
You can also look at the history of similar adverts, if any exist, as well as new techniques or media that have been pioneered. Before you start adding these refinements, though, make sure you’ve covered these three basics thoroughly.
Choosing an apt thesis topic is the first step to success, that’s why it is important to take it seriously. Firstly, it should be manageable, neither too narrow nor too broad; secondly, it must be interesting for you. If you still don’t know what to write about, here is the list of thesis titles in the field of advertising that can come in handy:
Describe how the process of advertising has changed with the appearance of the Internet.
Decide whether this kind of business can be considered art. What kinds of art is it connected with?
Explore the history of advertising from the very beginning up to nowadays. Note the main changes.
State whether neurolinguistic programming used in advertising is effective.
Analyze alcohol and tobacco advertisements and decide whether they are appropriate. Should promoting such things be banned?
Explain how advertising influences our mind and what psychological tricks make us buy this or that product.
Do research in the field of psychology and state what people are guided by while choosing goods to buy.
Explain how the design of something influences the consumer.
In this paper, describe 5-10 world’s most famous brands: their history and way to success.
Point out the most famous marketing tricks that help manipulate the consumer; define the most effective ones.
Devote this paper to the most efficient marketing mechanisms that can promote our goods in the best way.
Do research and define what is more important for success: good quality of a product or an apt advertising.
Analyze the advertisements and state what advertising should be banned; explain why.
In this paper, explore peculiarities of advertising texts in terms of stylistics.
State the reasons of using such a thing in advertising; decide whether it is appropriate.
Define what goods will always be popular even without promotion.
Describe the types and styles of advertisements.
Explain what makes us buy this or that thing.
How does advertising influence children?
In this paper, make up a list of the most profitable things to advertise.